13 Free Online Marketing Tools for MSMEs


It is a well-known fact that marketing can help a business to take high leaps in the market. Let it be a startup, an MSME, or a well-settled conglomerate, marketing is the heart of any business. Here you will get to know some important free online marketing tools.

Companies use various materials, techniques, and strategies to launch or promote their products/services are generally referred to as marketing tools. The basic purpose of some of them is gathering customer data, increasing customer interest in sales growth, and communicating company information. Marketing tools are of several types such as direct mail, market research, advertising to name a few.

Let’s look at some of them – 

  1. WordPress.com

This tool is open-source software you can use for building your website or blog and for publishing on the internet. WordPress is considered as the best content management platform. WordPress.com is free to use whereas wordpress.org is paid one. You can various themes, fonts, buttons, etc. from numerous available options. (Learn more at with the easy link).

  1. Google Analytics

Google Analytics mainly focuses on analyzing your website. It gives various results regarding the number of users of your website, bounce rate, session duration, etc. Visual representation of data makes it very easy to use this tool and to understand the current scenario of the website.

  1. Siteliner

Siteliner shows several results regarding your website such as average page size, average load time, internal-external links, duplicate – common – unique content, etc. The free version of the siteliner available is generally more than enough for most of the small businesses

  1. Mailchimp

Mailchimp is a direct mail marketing tool and mainly used to grow your email list. If you right now thinking about collecting some emails and working on email marketing then the Mailchimp landing page is a must. Mailchimp has an option to go up to 2000 subscribers for free.

  1. Answer the public

This tool helps you to determine how customers will ask questions (or search in the form of a question) regarding the keyword related to your product/service. This way you can modify your website content to get closer to answering these questions.

  1. Canva

Canva helps you to design your social media post about your product/ service. It also provides you various themes for your business logo, business cards, flyers, brochures, posters, and many other infographics. You can use most of these services for free.

  1. Google Sites

Getting ahead from Mailchimp if you are looking for a tool consisting of the landing page, sales pages, download pages, some pages related to the delivery of specific membership content, and many more categories, google sites helps you to do this for free

  1. Zapier

Zaiper.com helps you to link any other websites you are working on. This helps you to save your time of creating content on different websites each time. For example, it will connect your Facebook page to your WordPress website to help you save time.

  1. Followerwonk

Are you a social media freak with thousands of followers on twitter? And do you want to market your business well using social media? Then this tool is for you. Followerwonk helps you analyzing your twitter followers, their bios, their followers and influencers, etc. This helps to find people who can most help your business.

  1. Neilpatel.com

The freely available Search Engine Optimization Analyzer by Neil Patel helps you find out the good points, the bad points, and the ugly points of your website. You will just have to type in your URL in the box and it will give out results in drill down.

  1. Similarweb.com

Consider that you want to check the traffic data, keywords ranked, etc. of your competitor website, then similarweb.com does the work for you. You will have to put URL of the website in analyze tab and you will get results regarding global rank, country rank, total visits, average duration, average pages opened per visit, etc. Some other tools such as alexa.com, spyfu.com also can be used for this purpose.

  1. Buffer.com

Buffer is a social media management tool. If you are really into social media marketing and regularly market your business on various social media handles via posts, then Buffer.com helps you to save your time by posting the post you write on buffer on every other social media platform you want to link to it.

  1. SEMrush

Proper keywords are more than essential for any website you run. SEMrush is one of the free tools to help you with keyword research. It also can track the keyword strategy of your competitors. You can use SEMrush for an SEO audit of your blogs.


By Mayur Date

Leave a Reply

Your email address will not be published. Required fields are marked *