Before getting into the blog we must understand what is ‘ IMPULSIVE BUYING’. Impulsive buying is ” the buying of goods without planning to do so in advance, as a result of a sudden whim or impulse.” For example, on some lazy days we usually binge watch on Netflix and suddenly have a craving for having pizza and we order it so this whim can be considered as impulsive buying that most of us do nearly every day.

The entire economy is devastated due to the ongoing COVID pandemic but this situation has enabled us to understand few important necessities of our lives and policies that we should have adapted long back. It has highlighted the importance of non physical or digital transactions; it has highlighted the importance to facilitate the public private partnership along with the facilitation of digital transactions into the MSME sector