Indira Nooyi, former chief executive officer of PepsiCo, narrated her story about the past, “I grew up with a mother who said, I will arrange a marriage for you at 18, but she also said that we could achieve anything we put our minds to and encourage us to dream of becoming prime minister or president.” She hails from Chennai, India.
India is the second-largest start-up ecosystem in the world and with 48 percent of its total population comprised of females, we are not able to see a large portion of women entrepreneurs or professionals. There is a perception in the society that females are the weaker and vulnerable sections of society.
India, with the world’s emerging market and second-largest population, has an immense potential to grow. To achieve sustainable development we need to encourage the females by joining them to the workforce. Despite the challenges faced by the so-called weaker section of the society, females are doing great even without providing any kind of aid. Lack of equality in education and employment, inequalities in the market, the gap in wages and rising sexual violence are the key factors that are putting barriers in their way.
The business crown doesn’t see gender anymore nor do women see the field. The digital India has women in every platform and conduit. While heavy is the head that wears the crown, some of these women not just faced patriarchy and misogyny but also had to face problems like safety and male dominance. Our Prime Minister Narendra Modi urged India to be self dependent; he also said earlier that this country is in strong hands of powerful women who will make this lockdown successful. Ten women here who made it look easy to be in the digital world while struggling to succeed in the male dominance tribe is:-
- Falguni Nayar – Founder of Nykka, She created a brand epitome of wellness and beauty all the while proving that “Age is just a number” if you want to follow your dreams. She was 50 years old when she founded the company in 2012
- Neeru Sharma – co-founder of Infibeam, when India’s digital journey was still at a nascent age, Neeru Sharma grew an E-commerce company in 2002 by facing a plethora of challenges.
- Radhika Aggarwal – Co-founder of Shopclues, the first woman to enter the ‘Unicorn Club’, she established an online marketplace in 2011 and proved that the share market has no gender boundary.
- Richa Kar – Founder of Zivame, breaking a taboo and overcoming the challenges of shaming and bottleneck behavior towards women lingerie was just tip of the iceberg when Richa Kar founded Zivame an online lingerie brand for women in 2011.
- Sabina Chopra – Co-founder of Yatra, becoming the Queen of traveling business was not a cakewalk. When she found Yatra, a travel agency in 2006, she had to face the very problem of how a woman can know about the world so much, today she has changed the face of holidays and travel for many.
- Sairee Chahal – Founder of Sheroes, What better example than her and the company that added SHE to the word HEROES. Forming a community to uplift help and motivate women all over the country can never run out of problems. Like a SHERO Sairee built a technology to help overcome the gender disparity in India.
- Shradha Sharma – Founder of Your Story, Women never run out of surprises. While the world was chasing basket cases as news, Shradha Sharma created a whole platform called YourStory in 2008 for entrepreneurs to share their experiences and struggle story in tabloids.
- Suchi Mukherjee –founder of Limeroad, Shaping the shopping experience, and being one of the Global Leaders under 40 is just the start of scaling the achievements of Suchi Mukherjee. She founded Limeroad in 2012 and is still developing the world of digital shopping for many.
- Upasana Taku – Founder of Zaakpay & Co-founder of Mobikwik, if multitasking had a face I am sure she would be one of the candidates. Bringing a USA culture of PayPal wallet to India and then revolutionizing the whole payment industry wasn’t a journey anyone could oversee.
- Vandana Luthra – Founder of VLCC, while the women in the country were being the butt of jokes about the beauty regime Vandana Luthra took the criticism and built a whole empire out of it. Today VLCC has many more widen sectors and is one of the top multi-million dollar companies.
Illustrating an example from SpiderG, cable business is seen as a male-dominated business and in this business too woman has broken the taboo. At SpiderG, we have seen a women entrepreneur, Mrs. Shirin Khan, owner of Aditya cable Network. She tells in an interview, how education plays a vital role in leading a company. Your interest and your passion decide how much effort you want to put in any kind of activity whether working as a professional or becoming an entrepreneur. Roadblocks will always be there its up to you how you want to convert that, either you stuck in that or you take it as an opportunity.